My Super Legal
Welcome to My Super Legal!

Insurance Articles


A Little-Known Secret To Writing Sales Copy, For Serious Copywriters Only!
By Craig Garber


Have you ever wondered how your copy sounds to your prospects when they`re reading it?

If you have, here`s a little-known trick to making your copy sound as clear as a bell, and feel as comforting as a warm fireplace in the winter.

The very best way to figure out how your copy sounds to your prospects, is NOT to read it, but to read it out loud. And actually, if you can have someone read it to you, preferably a child, that`s even better.

When I first started writing copy, my 2 sons were in elementary and middle school. They were excited about my new career and were more than happy to read back my copy out loud to me.

Fortunately, my career progressed pretty rapidly, and it wasn`t long before I was writing 13-page long-form sales letters.

Well, needless to say (and understandably so), my kids weren`t as excited about reading their dad`s 17-page "FREE Reports" and long-form sales letters, as they were about reading half-page newspaper display ads.

But luckily, I found a little tool that comes in handy, exactly for situations like this.

And, the price is right -- it won`t even cost you a penny!

There`s a software company out there called Read Please (www.readplease.com), located in Ontario, Canada, that`s come up with the perfect tool for writers.

Not surprisingly, the program is also called "Read Please" and here`s what it does: You copy the text from your document and paste it into the Read Please program.

Then, in any one of a number of different voices, the program reads back your text out loud over your computer`s speakers, word-for-word.

You get to choose the voice you like, and you can even slow-down or speed up the pace of the voice.

So what happens is, you have your copy in front of you while the Read Please program is reading your text back to you out loud, and then you start making all the corrections you need to, whenever you hear a mistake. All you do is "pause" the program using your mouse, when you have to do this.

You`ll be able to see exactly where your errors are as you go along, and it`ll be crystal clear whether or not your copy is flowing smoothly, and whether or not you`re communicating clearly and saying what you need to.

Using this tool makes your copy much more effective.

If you want, there`s even an upgraded version of the software you can buy for a few bucks, that has some nice bells and whistles added.

Consistently using Read Please helps me discover loads of errors I never would have ferreted out on my own -- at least not without a 12-year old reading the piece back to me.

P.S. The number one error you`ll find yourself making, is not speaking clearly enough to your prospects. Remember, your prospect isn`t "inside" your head -- they really don`t understand what you`re trying to sell them. So be crystal clear in what you`re saying -- no one ever lost a sale for speaking too clearly!

EzineArticles Expert Author Craig Garber
For more information about this article and/or the author visit http://www.KingOfCopy.com

For more information, news and articles see:

Jet Ski Insurance - Jet Ski Insurance
...for some time now in the UK and there are many makes and models that frequent numerous Jet Ski Insurance water centres. Taking to the wet stuff on your powerful jet ski will be an exhilarating experi...
Visit Jet Ski Insurance...

Car Gap Insurance - Car Gap Insurance
...say that I had never heard of car gap insurance until recently. I suppose unless you buy a car on finance you might not know about such policies. As I understand it the car gap insurance covers you ...
Visit Car Gap Insurance...

Payment Protection Insurance - Payment Protection Insurance
...ing work environment and due to the global economic downturn, there is a real concern for many people regarding the security of their job with the threat of being made redundant ever increasing. The b...
Visit Payment Protection Insurance...

Marina Insurance - Marina Insurance
...eed to buy marina insurance you may well have been given a number of different policy wordings from a variety of companies, this is a guide is to help you decide what sort of policy would suit you mor...
Visit Marina Insurance...

Gap Insurance - Gap Insurance
... is? I know that I had never heard about this type of insurance before until it was brought to my attention recently. The gap insurance covers the deprecation on a car in the event of it being stole...
Visit Gap Insurance...

Ppi Claims - Ppi Claims
... taking out payment protection insurance on your loan. The representative from the bank seemed to bamboozle you with facts and figures and to be honest; you didn`t quite understand what was going on....
Visit Ppi Claims...

Courier Insurance - Courier Insurance
...mportant. Losing such document or parcels can mean huge losses for some people. Therefore,Courier Insurance has become an important consideration for any one using mailing services. It is not uncommon...
Visit Courier Insurance...

Loading Bay Equipment - Loading Bay Equipment
...oading Bay Equipment for our clients. With this equipment, you are able to load and unload all your merchandise with great ease and efficiency. We provide high quality equipment which is cost effectiv...
Visit Loading Bay Equipment...

Hgv Courier Insurance - Hgv Courier Insurance
...t you would normally purchase for a delivery business. So there are now insurers who specialise specifically in more complex insurance policys, they are experts in business insurance; therefore they w...
Visit Hgv Courier Insurance...

Dock Levellers - Dock Levellers
...oading docks that you can place your vehicles near for loading and unloading your various goods. Our levellers are extremely strong and durable, and are made to handle your vehicle with ease. You are ...
Visit Dock Levellers...


Click For More Detailed Information on:

Home  |  About Us  |  Contact Us  |  Articles  |  Special Reports  |  Links  |  Site Map

Copyright © 2003-2010. All Rights Reserved.


Valid CSS!